Media Release. Thursday, November 18, 2021.

Festive Ride Launch With Policing Partners

(Bradford/Innisfil, ON) The South Simcoe Police Service , along with our policing partners, the Ontario Provincial Police Central Region and the Barrie Police Service, officially launched the Festive RIDE (Reduce Impaired Driving Everywhere) campaign during a joint media event today in Barrie, with assistance from Victim Services of Simcoe County and MADD Barrie.

Drivers who are impaired by alcohol or drugs continue to pose a significant threat on our roads. Three of five fatal collisions investigated by the South Simcoe Police Service in 2020 involved suspected impaired driving. The loss of those lives is devastating to family, friends and the community. These tragedies were 100 % preventable.

The Festive RIDE campaign, which runs from November 18, 2021, until January 2, 2022, is led by the Ontario Association of Chiefs of Police (OACP) and involves a collaboration among Ontario police services to keep roads free of alcohol-impaired and drug-impaired drivers. During the campaign, officers will be highly visible as they conduct RIDE initiatives 24 hours a day, seven days a week.

Members of the public are reminded to plan to not drive when planning to drink or consume drugs. There are many alternative options to remove impaired driving from the picture, such as a designated driver, taxi, rideshare, public transit or staying the night.

It’s really simple – choose to be responsible this holiday season. If you can’t drive sober, just don’t drive. If you suspect an impaired driver, make that lifesaving call and dial 9-1-1.

Learn more about the consequences and penalties of driving impaired: