The Ontario AMBER Alert is a warning system that quickly alerts the public of a suspected abduction of children who are in imminent danger.

This crucial public safety tool is a voluntary partnership between law-enforcement, media, transportation and others to send out bulletins about child-abduction cases.

The AMBER Alert system provides the public with immediate, up-to-date information about child abductions via widespread media broadcasts on television, radio, social media and wireless devices.

The goal of an AMBER Alert is to engage community members as the eyes and ears of law enforcement in the search for an abducted child. In some cases, AMBER Alerts have led to the safe return of abducted children well outside the jurisdiction where the child was taken.

The Ontario Provincial Police (OPP) facilitate the AMBER Alert program within the province, but the program is available to all police agencies in Ontario.

Before an AMBER Alert is activated, several guidelines must be met:

  • The law enforcement agency believes a child under 18 years of age has been abducted; and
  • The law enforcement agency believes the child is in danger; and
  • There is enough descriptive information about one or more of the following- the child, the abductor, and/or the vehicle – which is sufficient to allow the law enforcement agency to believe that an immediate broadcast alert will help in locating the child.

If a child is reported as being abducted and all the AMBER Alert guidelines are met, the investigating police service can submit an AMBER Alert request form to the OPP. The OPP will then activate an AMBER Alert of behalf of the investigating police agency using the information that was given.

The South Simcoe Police Service is an active partner in the AMBER Alert Program.

If you see or hear an AMBER Alert, please read or listen carefully to all of the information provided. You could make a difference in the safe return of a child.

The AMBER Alert program was created following the 1996 kidnapping and murder of nine-year-old Amber Hagerman in Arlington, Texas.